Massimo Issue #33
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With the grand opening of the new Munch museum in 2020, London-based design studio North creates a dramatic and confidently modern visual identity aiming to be a contemporary expression of Munch’s eccentric character.
The fascinating tilt of the building is partly inspired by a photograph of Munch, which depicts the almost naked artist, painting another almost naked man leaning forward inquisitively. The 20-degree angle slanted backwards, is mirrored in the custom typeface, designed in collaboration with Radim Peško. The visual identity hopes to approach a younger audience.
View this visual identity on The Brand Identity.
The branding and packaging of El Rayo tequila is influenced by the Mexcian folk tale tone. Its visual identity is a brilliant combination of pop art and modern contemporary aesthetics, resonating the ancient popular legend of the origin of tequila and as a homage to the exuberance of the drink. According to the legend, a farmer walking the Mexican fields witnessed a bolt of lightning striking an agave plant from where the drink flowed out of. Toro Pinto accentuates the story and the explorer archetype to become the brands’ protagonist, rounded off with the color scheme and iconography inspired by Mexcian landscapes and the characteristic shape of the agave plant.
With a vigorous contrast of black and red colour, both online and offline, Mubien highlights Apostle Digitals bold and kick-ass mentality. To achieve and pursue the excessive and vibrant neon-red colour off-screen, Mubien used Gmund Action Electric Blood paper. The whooping red as primary colour is topped with great black design elements like a punchy serif wordmark, a neat sort of blackletter-ish “AD” monogram and nice a hand illustration.
With the visual identity of Muma, Carosello Lab was commissioned to create an iconic and recognizable label that embodies the refined soul of the brand. As the first Gin from Ampulia distilled using pure seawater, the brand represents the Mediterranean lifestyle. “Sophisticated smells, strong sensations and an ongoing drive for freedom and discovery.” The goal was to capture “the drive to discover the unknown”, and “the desire of unique sensation” and make it palatable for an international audience. With light Mediterranean green tones topped with pinches of gold and black illustrations of herbs and flowers, Carosello Lab implemented the features and created a quite a stellar packaging.
For their real estate client in Marbella Unifikat created the limited-edition Paraiso Marbella wine packaging as an exceptional gift idea to welcome their buyers and new inhabitants. The picturesque location and the sunny coastline of Costa del Sol inspired the concept and the name for Paraiso Marbella. With a bright yet warm color scheme of yellow, orange and gold, stylish details, a contemporary illustration and the elegantly fashionable typography, Unifikat conveys the magic of this summery place and the exclusiveness of the product.