Odele beauty brand design and logo animation by Buddy-Buddy
 


Odele


On a mission to redefine the hair care category, Odele set out to produce salon-quality products that are gender-neutral and priced for the whole family. We were approached by their founders to develop a visual brand language that conveys exactly what makes Odele so special: clean, premium products that perform as well as they present.

︎ VISUAL IDENTITY
︎ PACKAGING
︎ ILLUSTRATION
︎ STATIONERY & COLLATERAL
︎ DIGITAL CONTENT
︎ ART DIRECTION


MODEL PHOTOGRAPHY & ON-SET DIRECTION: PEGBOARD



Odele beauty packaging design by Buddy-Buddy
Odele beauty icons and artwork by Buddy-Buddy
Hair model for Odele Beauty by Lauren Krysti
Hair model for Odele Beauty by Lauren Krysti
Odele beauty icons and artwork by Buddy-Buddy
Odele beauty icons and artwork by Buddy-Buddy
Hair model for Odele Beauty by Lauren Krysti

Odele beauty icons and artwork by Buddy-Buddy
Hands sharing a bottle of Odele shampoo packaging design by Buddy-Buddy
Odele beauty packaging design by Buddy-Buddy
Odele beauty packaging design by Buddy-Buddy
Odele beauty packaging design by Buddy-Buddy
Odele beauty packaging design by Buddy-Buddy
Odele beauty packaging design by Buddy-Buddy





"THE NEW CLEAN HAIR-CARE BRAND THAT’S ALMOST TOO PRETTY TO USE."


- Coveteur




Odele Beauty branding and business card design by Buddy-Buddy



Over the course of a multi-year partnership, we created the brand’s visual identity system and go-to-market applications, overseeing everything from packaging design and print collateral to illustration, art direction, and digital content.

The brand’s visual simplicity offers immediate distinction in a noisy and oversaturated category, while the logotype’s prominence on packaging achieves a billboard effect across the portfolio of products.





Odele beauty icons and artwork by Buddy-BuddyOdele Beauty branding and sticker design by Buddy-Buddy

Odele beauty influencer box packaging design by Buddy-Buddy



Since launching in January 2020, Odele has secured chain-wide distribution with national retailers Target  and Ulta Beauty, and has expanded their product assortment from six to 30+ SKUs. 






Odele beauty packaging design by Buddy-Buddy
Hair model for Odele Beauty by Lauren Krysti
Hair model for Odele Beauty by Lauren Krysti
Hair model for Odele Beauty by Lauren Krysti
Odele beauty packaging design by Buddy-Buddy




Odele Beauty social media layouts and brand design by Buddy-Buddy



"Buddy-Buddy listened to us and pushed us—exactly what a great agency should do—but did so while respecting competitive context, operational constraints, and all the usual challenges of a fast-growing start-up. Buddy-Buddy has become an extension of our brand and we wouldn’t be where we are without them.”



- Britta Chatterjee, Co-Founder


Odele beauty packaging design by Buddy-Buddy



To discuss a potential partnership or to learn more about our firm please email:

info@buddy-buddy.co









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To discuss a potential partnership or to learn more about our firm please email:

info@buddy-buddy.co